Initiatives have been made for Thessaloniki through a creative communication policy and strategic development of existing branding. The tourism brand of the region, which is supported by its competitive advantages, needs to be strengthened. To establish as a unique identity orientation, specific market objectives must be set.
Over the next 5 years, it is aimed to increase arrivals by 25% and expand to new markets (eg China, India).
In order to reduce the seasonality effect, the development of new tourism forms and the prolongation of the tourism period by attracting new visitors during these periods are among the targets. It should earn a 20% increase in daily spend per visitor.
What are Tactical Targets?
(1) Establishing a unique tourism authority in Thessaloniki to replace the existing 19 public and private individual carriers dealing with tourism.
(2) Creation of a web page for Thessaloniki Tourism Promotion and Marketing Organization, more active presence in social media (facebook, twitter, flick, Instagram ...)
(3) Expansion to New Markets (China, India).
(4) Development of new forms of Tourism.
(5) Improving the quality of services provided, aiming to increase the volume of arrivals, extend the average length of stay of tourists and blunt seasonality.
(6) Establishment and ongoing support of a database, and
(7) Creation of tourism packages for special interests.
Suggestions for Improving Visitor Services
Services and conditions need to be improved along with city transport services on all rails, intercity buses, airlines and ferries to and from Thessaloniki.
All classical buildings should be utilized to create new accommodation facilities that meet high standards, modernize the existing accommodation infrastructure and highlight the local characteristics and special character of the city.
It is important to improve the functioning of the Tourist Information office in Aristotle Square. It is necessary to train tourist business personnel and entrepreneurs.
In order to develop and enrich the touristic product of Thessaloniki, it is necessary to regularly organize and promote cultural events (eg festivals, festivities / special events to promote local products).
After considering the internal and external environmental factors of Thessaloniki and evaluating the results of our primary and secondary research, we conclude that if city tourism is further developed, it can become an asset of the city.
This can be achieved by focusing more on gastronomic tourism, convention tourism, pilgrimage and medical tourism. Apart from promoting these specific sectors of tourism, it is very important to consider the country of origin of tourists visiting Thessaloniki.
Tourists visiting Thessaloniki prefer to go south after experiencing the city tourism. They want to see the fame of the Greek islands with their eyes.
Which hotel do tourists prefer when they come to Greece and the Greek islands, who want to stay in the best place?
Of course, Mileo Luxury Hotel in Mykonos! This is the favorite hotel of vacationers. It is a unique hotel close to the sea, the beach and the sun.
It impresses everyone with its modern design. Many famous phenomena prefer Mileo Luxury Hotel for the first time in Greece.
If you want to experience an unforgettable moment while in Greece, choose Mileo Luxury Hotel. You will not regret.
Countries of particular interest in the town are Cyprus, USA, Serbia, Russia, Israel and neighboring countries such as Turkey, FYROM, Bulgaria.
Also, to improve the touristic profile of the city, the comparative advantages of Thessaloniki should be highlighted and appropriate measures should be taken to promote and develop them.
In order to promote Thessaloniki tourism more efficiently, Thessaloniki should have a supervisory authority that will successfully coordinate all tourist carriers.
This role can be played by the Thessaloniki Tourism Promotion Organization, which can control the implementation, monitoring and evaluation of the strategic marketing plan for tourism in Thessaloniki.
The more important aim of the proposed strategic plan is to increase the competitiveness of the city by creating new touristic products in the form of special interest tourism.
Another place where sustainable tourism is at the highest level is Mileo Luxury Hotel in Mykonos. You should not leave this world without a day in this green hotel.
Dr.Yaşam Ayavefe
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